THERE IS a silver lining for every dark cloud or we can say there is always light at the end of the tunnel. The branding of Nano, the people’s car has got huge support from the media and ultimately from the common public 'aam aadmi' the term nowadays is being used more vibrantly. Nano as it claims satisfies the requirement of a cheap car for the public. So many died and left behind the dream of owning a car in their lifetime. Finally, Tatas came to rescue the common man from this very misery of dying before owning a car.
Tata unveiled the concept of an affordable car for all. Then the land issue in Singur came up and left some dark clouds on the project. But Tatas emerged successfully from all the drop backs whether it be the strike by the farmers or be the terror attacks. Finally, the concept of Nano became a reality. The branding of the car was a well crafted one and booking counters were crowded.
More on: Nano: The concept of affordability
Tags: TATA Nano Car, TATA Motors, Nano car Booking
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